How Can Positive Psychology Help a Business

When people hear that I am a positive psychology consultant, they often ask how businesses can benefit from positive psychology. Additionally, some ask if my services are only for the businesses that are in trouble, performing poorly, and losing money. Of course, tough times make some entrepreneurs and managers more open to new ideas, but such situations restrict their budget and their vision, and make it difficult for them to involve a consultant, or to invest on innovative solutions.

Nonetheless, effectively all businesses can benefit from positive psychological theories. If they are doing well, they can involve a positive psychology consultant to ensure that they remain competitive, and grow in a sustainable and healthy way. But, if they find it difficult to stay competitive, and their market share is shrinking, they should involve a positive psychology consultant before such investment becomes too difficult to make.

Assuming that entrepreneurs feel the need to involve a consultant, and are willing to invest on external advice, why should they call a positive psychology practitioner and not a different type of consultant? Apparently, if they are confident that the area of the business which needs improvement, or the issue that is hampering the growth of their business is purely technical, they should ask the help of a consultant specialising in that area. Such disciplines include; Information Technology, Finance and Banking, Accounting and Taxation, Equipment and Tools, Buildings and Properties, Transport and Utilities, and so on.

But if businesses wish to improve the performance of their people (managers and employees); the relationship of their personnel with each other; the relationship of the business with their customers and suppliers; the public image of their business; the involvement of new talents; the creativity of their employees; the efficiency of their training programme; the welfare and satisfaction of their workforce; the retention of their experienced workers; the effectiveness of their advertising; the operational arrangements of the organisation; or anything else that is related to the performance of their workforces, they should first consult a positive psychology consultant.

Therefore, even when the issue in question seems to be structural and technical, it is better to consult a positive psychology practitioner first, to ensure that the targeted facility is indeed the main problem, and that the specifications of the infrastructure and its operational framework are what workers really need. Improving the physical infrastructure of a business is often very expensive, and there were many cases where such investments did not bring the expected improvements.

So, if you are looking for better performance, stable growth, and sustainable profit, your first port of call should be the office of a positive psychology consultant. Nearly, two decades of research strongly suggests that happiness at work (in its most comprehensive sense which include; engagement, satisfaction, and meaning) will improve productivity, performance, creativity, relationships, and profit.

Of course, feeling constantly happy (as being ecstatic and joyful) at work is not sensible or recommended. At work, such state of mind is exhaustive, unproductive, and detrimental. Work, like any other aspects of our lives, involve a broad range of emotions that are all essential for performing effectively and living a good life. In today’s competitive and demanding market, employees should definitely have exceptional technical skills, but they should also be mentally strong, emotionally intelligent, and professionally flexible to accept challenging responsibilities and work effectively with diverse groups of people.

Positive psychology is not just about so called positive emotions (e.g. happiness), but about generating better performance, productive relationships, and resilience. Likewise, it’s not just about controlling our emotion, but about understanding them, and knowing how to express them. In short, it’s about building and using emotional, social, and cultural intelligence and performing effectively in all types of situations.

Positive psychology consultants start by identifying your personal and organisational strengths, your goals and objectives, and the essence of your business. They then use positive psychological theories to draw up a road map that will help your business flourish. More importantly, they help you implement the agreed suggestions. Positive psychology consultants often work on the overriding culture of the business, but they also consider every system and each person on their own merit.

Positive psychology is an eclectic discipline which also takes advantage of theories in psychology (in general), neuroscience, biology, medicine, and other scientific disciplines to ensure that its suggested interventions are firmly grounded in empirical evidence. If you are still cynical or have a question to ask, please contact Reza and arrange a free and non-obligatory meeting before deciding your next move.